How Does The Flipkart Big Billion Days Sale Affect Its Unlisted Shares Performance?

Flipkart’s Big Billion Days(BBDs) – an eight-day-long festival season sale which grabs the attention of people worldwide for buying their favourite items at great discounts.  The Big Billion Days sale recently went live from 8 to 15 October on Flipkart, during which the company recorded 91 million visitors. Launched in 2007, Flipkart is India’s largest e-commerce platform, offering 8 Cr. products across 80+ categories. Not only is the company known for its big billion days sales but also for being a remarkable company in the unlisted share market.

Undoubtedly, during Big Billion Days, people buy electronics and other items on Flipkart to get massive discounts. However, one thing that keeps retail investors puzzling is how big billion days sales affect Flipkart share price.  If you’re looking to invest in Flipkart unlisted shares, this blog is a must-read for you. Here, we will discuss the impact of a big billion-day sale on its unlisted shares performance. Stride along with us.

Factors Affecting Flipkart Unlisted Shares During BBD Sale

Before we talk about the financial performance of Flipkart or its unlisted shares, let’s take a look at some factors that affect the performance of Flipkart unlisted shares during the Big Billion Days sale.

Increased Sales And Revenue 

During the big billion days sale, if Flipkart records high sales and revenue, this will have a positive impact on Flipkart unlisted shares and the company’s valuation. In the 2023 BBDs sale, Flipkart experienced remarkable growth in its Plus Visitor base, with a sevenfold surge in orders against daily transactions. The amazing thing about this year’s sale is that Flipkart integrated cutting-edge technologies such as Metaverse and AR/VR to enhance customers’ experience, especially for first-time shoppers.

Market/Investor Sentiments

Market and investors’ sentiments play a vital role in the unlisted share performance. If the big billion days sale went well and contributed to the company’s growth, it would lead to increased interest from investors towards Flipkart unlisted shares. The 2023 big billion days sale garnered huge enthusiasm from both customers and shoppers.

Competition 

Flipkart stock price is also affected by its competitors. e-Commerce companies like Amazon via its “The Great Indian Festival” sale also play a crucial role in determining Flipkart unlisted shares performance. If Flipkart is able to outperform its sales during such sale events, its unlisted share prices will also impact positively and attract retail investors.

Tracing Back The History Of Big Billion Days Sale

In 2014, when Flipkart started its Big Billion Days sale as a one-day event, it managed to make Rs. 600 Cr in sales. However, the sale didn’t go well because the website crashed, orders were cancelled, and products ran out of stock within a few hours. Then, in 2015, this one-day event turned into a five-day sale, and this time, 22% of new customers joined who were from small towns.

Flipkart’s Big Billion Days Sale Over The Years

Talking about the big billion days sale for 2021 and 2022, the company GMV (Gross Merchandise Value) increased by 19.6% and recorded a total of $5.5 billion in 2022. In 2021, GMV surged by a whopping 64% compared to 2020, reaching $4.6 billion against $2.8 billion in 2020. This year, the company recorded 91 million customer visits and 36,000 Cr GMV during the festive season sale in 2023.

In a statement, Flipkart said, “Demonstrating an overall improvement in consumer sentiment, the 10th edition of TBBD saw an unprecedented 1.4 Bn customer visits during the early access and seven days of the shopping festival.” 

Financials Of Flipkart Unlisted Shares

Understanding Flipkart unlisted share performance is also crucial to make a wise investment decision. The Walmart-owned e-commerce platform Flipkart has been performing in terms of business operations and revenue. The company recorded 9% growth in its operating revenue at 55,823 crore in FY23 as opposed to 50,992 crore in FY22. This shows a positive growth of the company, making Flipkart unlisted shares an excellent investment opportunity for retail investors.

Also, the reason behind the positive growth of the company is its big billion days sales. You must understand that Flipkart’s big billion days sale is a golden opportunity for its shoppers, customers and retail investors as well. High sales and positive revenue recorded during big billion days sales make a positive impact on its unlisted shares performance.

Expected Future Of Investing In Flipkart Unlisted Shares

Are you looking to boost your investment portfolio? If yes, Flipkart unlisted shares are a great investment opportunity for you. Be a part of the company’s growth by investing in its unlisted shares. If you struggle to trade in the unlisted share market, make your experience hassle-free and seamless by working with  expert brokers at Stockify. It is India’s online stock broking platform, helping retail investors buy and sell unlisted shares of top pre-IPO companies. Speak to expert brokers at Stockify today.