How do you make your company’s money work optimally?

 It’s a question you ask yourself when your company’s growth is healthy and the best financial management practices are in place. However, the remuneration of short and medium-term bank investments is not very attractive…

In the face of this, the rise of cryptocurrencies like Bitcoin probably arouses your interest. And you’re not the only one. Many entrepreneurs and CFOs are considering investing their excess cash in crypto assets .

But faced with this new finance, many questions arise.

At EARN, topics around finance and new technologies are at the heart of our areas of interest. Also, we are aware of the questions you have about cryptocurrencies, Bitcoin and corporate finance. And we want to bring you answers .

In this article, we walk you through the opportunities and risks of investing corporate cash in cryptocurrencies. Please note that investing involves risk. Our role is not to advise you on the purchase of this or that asset, but to offer you an overview of the main issues around this subject.

1 – WHY INVEST PART OF YOUR BUSINESS CASH IN CRYPTO-ASSETS?

Between the revolution brought by blockchain technology , the rise of Bitcoin (BTC) and sometimes miraculous performances, cryptocurrencies are knocking hard at the door of companies. Let’s take a look at the main opportunities for entrepreneurs.

1.1 – BITCOIN: AN INCREASINGLY SERIOUS CRYPTO-ASSET FOR BUSINESSES

Bitcoin is the queen of cryptocurrencies . Born in 2008, it is a peer-to-peer technology in which the creation of each unit and the management of transactions are collectively supported by the network.